Japan's Tourism Boom: Record Visitors and What Comes Next

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1. 01Japan's Tourism Boom

   Good afternoon, everyone. I grew up in Nara, and when I was a child, I rarely saw foreign tourists. Now, the deer park is full of visitors from all over the world. Today, I'll look at Japan's tourism boom in numbers.

   大家下午好。我在奈良长大，小时候很少见到外国游客。现在，鹿所在的公园里挤满了来自世界各地的游客。今天，我们用数字来看看日本的旅游热潮。

2. 02A New Record

   According to the Japan National Tourism Organization, about thirty-one point nine million foreign visitors came to Japan in 2019. In 2024, the number reached a record thirty-six point nine million.

   根据日本国家旅游局的数据，2019年约有3190万外国游客来到日本。2024年，这个数字达到了创纪录的3690万。

   Source: Japan National Tourism Organization (JNTO), visitor arrival statistics

3. 03And It Kept Growing

   And the growth continued. In 2025, the number of foreign visitors topped forty million for the first time, according to the Japan Times.

   而且增长还在继续。据《日本时报》报道，2025年，外国游客人数首次突破4000万。

   Source: The Japan Times, "Foreign visitors to Japan topped 40 million in 2025" (January 2026)

4. 04Why Now?

   Why is this happening? From what I hear from visitors, a weaker yen makes Japan feel affordable, and many people want to experience Japanese food and culture they've seen on social media.

   为什么会这样呢？从我听游客说的来看，日元走弱让人觉得日本很划算，而且很多人想亲身体验他们在社交媒体上看到的日本美食和文化。

5. 05The Benefits

   The benefits are real. Tourists spend money in restaurants, hotels, and small shops, which supports local jobs. They also bring cultural exchange, especially in regions that young people have left.

   好处是实实在在的。游客在餐厅、酒店和小商店里消费，支撑了当地的就业。他们还带来了文化交流，特别是在年轻人已经离开的地区。

6. 06The Challenges

   But there are challenges too. In places like Kyoto and parts of Nara, buses and streets can become very crowded, and some residents feel their daily life is disrupted.

   但挑战也是存在的。在京都和奈良的部分地区，公交车和街道可能会变得非常拥挤，一些居民觉得自己的日常生活受到了干扰。

7. 07What Could Help

   What could help? Encouraging visitors to explore lesser-known regions, promoting travel outside peak seasons, and sharing simple guides to local rules could make tourism better for everyone.

   什么能有所帮助呢？鼓励游客去探索不太知名的地区，推广在旺季以外出游，并分享简单易懂的当地规则指南，都能让旅游对每个人来说变得更好。

8. 08Conclusion

   To sum up, Japan's tourism has grown to record levels. The challenge now is to make that growth work for both visitors and the people who live here. Thank you.

   总结一下，日本的旅游业已经发展到了创纪录的水平。现在的挑战是，让这种增长既能惠及游客，也能惠及我们这些住在这里的人。谢谢大家。