Japan's Tourism Boom: Record Visitors and What Comes Next

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1. 01Japan's Tourism Boom

   Good afternoon, everyone. I grew up in Nara, and when I was a child, I rarely saw foreign tourists. Now, the deer park is full of visitors from all over the world. Today, I'll look at Japan's tourism boom in numbers.

   大家午安。我在奈良長大，小時候很少見到外國遊客。現在，鹿所在的公園裡擠滿了來自世界各地的遊客。今天，我們用數字來看看日本的旅遊熱潮。

2. 02A New Record

   According to the Japan National Tourism Organization, about thirty-one point nine million foreign visitors came to Japan in 2019. In 2024, the number reached a record thirty-six point nine million.

   根據日本國家旅遊局的資料，2019年約有3190萬外國遊客來到日本。2024年，這個數字達到了創紀錄的3690萬。

   Source: Japan National Tourism Organization (JNTO), visitor arrival statistics

3. 03And It Kept Growing

   And the growth continued. In 2025, the number of foreign visitors topped forty million for the first time, according to the Japan Times.

   而且增長還在繼續。據《日本時報》報道，2025年，外國遊客人數首次突破4000萬。

   Source: The Japan Times, "Foreign visitors to Japan topped 40 million in 2025" (January 2026)

4. 04Why Now?

   Why is this happening? From what I hear from visitors, a weaker yen makes Japan feel affordable, and many people want to experience Japanese food and culture they've seen on social media.

   為什麼會這樣呢？從我聽遊客說的來看，日元走弱讓人覺得日本很划算，而且很多人想親身體驗他們在社交媒體上看到的日本美食和文化。

5. 05The Benefits

   The benefits are real. Tourists spend money in restaurants, hotels, and small shops, which supports local jobs. They also bring cultural exchange, especially in regions that young people have left.

   好處是實實在在的。遊客在餐廳、酒店和小商店裡消費，支撐了當地的就業。他們還帶來了文化交流，特別是在年輕人已經離開的地區。

6. 06The Challenges

   But there are challenges too. In places like Kyoto and parts of Nara, buses and streets can become very crowded, and some residents feel their daily life is disrupted.

   但挑戰也是存在的。在京都和奈良的部分地區，公車和街道可能會變得非常擁擠，一些居民覺得自己的日常生活受到了干擾。

7. 07What Could Help

   What could help? Encouraging visitors to explore lesser-known regions, promoting travel outside peak seasons, and sharing simple guides to local rules could make tourism better for everyone.

   什麼能有所幫助呢？鼓勵遊客去探索不太知名的地區，推廣在旺季以外出遊，並分享簡單易懂的當地規則指南，都能讓旅遊對每個人來說變得更好。

8. 08Conclusion

   To sum up, Japan's tourism has grown to record levels. The challenge now is to make that growth work for both visitors and the people who live here. Thank you.

   總結一下，日本的旅遊業已經發展到了創紀錄的水平。現在的挑戰是，讓這種增長既能惠及遊客，也能惠及我們這些住在這裡的人。謝謝大家。