Why a Ban on Ticket Resale Profits Won't Work

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1. 01Why a Ban on Resale Profits Won't Work

   Good evening. I've worked in event management in London for twenty years. Many people want to stop tickets from being resold above face value. I understand why, but today, I'll argue that a ban like this won't solve the problem.

   晚上好。我在伦敦从事活动管理工作已经二十年了。很多人希望禁止以高于票面价格转售门票。我理解大家的想法，但今天我要论证的是：这样的禁令解决不了问题。

2. 02Where I Agree

   Let me start with where I agree. Software that buys hundreds of tickets in seconds is unfair, and fans deserve a real chance to get tickets. The goal is right. My concern is the method.

   我先说说我认同的地方。几秒钟就抢走几百张票的软件是不公平的，粉丝理应有真正的机会买到票。目标是对的，我担心的是方法。

3. 03Problem 1: The Market Moves Underground

   My first problem is that high demand doesn't disappear. If official resale is limited, sellers often move to social media or cash deals outside the venue. Fans then have no protection against fake tickets.

   我的第一个顾虑是，旺盛的需求并不会消失。如果官方转售受到限制，卖家往往会转到社交媒体上，或者在场馆外用现金交易。这样一来，粉丝就完全没有办法防范假票了。

4. 04Problem 2: Hard to Enforce

   Second, it's very hard to enforce. Many resale websites are based in other countries, and thousands of small sellers are hard to track. A rule that can't be enforced only punishes honest people.

   第二，这很难执行。很多转售网站设在其他国家，成千上万的小卖家也很难追踪。一条无法执行的规定，只会惩罚诚实的人。

5. 05Problem 3: The Price Was Too Low

   Third, when resale prices are very high, it often means the original price was set below what the market would pay. The profit still exists. A ban just decides who gets it, and it's often not the artist.

   第三，转售价格非常高，往往说明原价定得比市场愿意支付的价格低。利润依然存在。禁令只是决定由谁拿走这部分利润，而拿走它的往往不是艺人。

6. 06A Better Approach

   So what would work better? Strong action against bots, lotteries that give every fan an equal chance, and presales for verified fan club members. These tackle the cause, not just the price.

   那么，什么办法更有效呢？严厉打击抢票机器人，用抽签让每个粉丝都有平等的机会，以及为经过认证的粉丝俱乐部会员提供优先购票。这些做法针对的是原因，而不只是价格。

7. 07The Honest Truth

   The honest truth is that when far more fans want to go than there are seats, someone will be disappointed. No rule can change that. We can only make the process fairer.

   说实话，当想去的粉丝远远多于座位数时，总会有人失望。任何规定都改变不了这一点。我们能做的，只是让整个过程更公平。

8. 08Conclusion

   In conclusion, a ban on resale profits sounds fair, but in practice, it can push fans toward riskier deals. Let's fix how tickets are sold in the first place. Thank you.

   总之，禁止转售牟利听起来很公平，但在实际中，它可能会把粉丝推向风险更大的交易。我们应该从源头上改进门票的销售方式。谢谢大家。