Why a Ban on Ticket Resale Profits Won't Work

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1. 01Why a Ban on Resale Profits Won't Work

   Good evening. I've worked in event management in London for twenty years. Many people want to stop tickets from being resold above face value. I understand why, but today, I'll argue that a ban like this won't solve the problem.

   晚安。我在倫敦從事活動管理工作已經二十年了。很多人希望禁止以高於票面價格轉售門票。我理解大家的想法，但今天我要論證的是：這樣的禁令解決不了問題。

2. 02Where I Agree

   Let me start with where I agree. Software that buys hundreds of tickets in seconds is unfair, and fans deserve a real chance to get tickets. The goal is right. My concern is the method.

   我先說說我認同的地方。幾秒鐘就搶走幾百張票的軟體是不公平的，粉絲理應有真正的機會買到票。目標是對的，我擔心的是方法。

3. 03Problem 1: The Market Moves Underground

   My first problem is that high demand doesn't disappear. If official resale is limited, sellers often move to social media or cash deals outside the venue. Fans then have no protection against fake tickets.

   我的第一個顧慮是，旺盛的需求並不會消失。如果官方轉售受到限制，賣家往往會轉到社交媒體上，或者在場館外用現金交易。這樣一來，粉絲就完全沒有辦法防範假票了。

4. 04Problem 2: Hard to Enforce

   Second, it's very hard to enforce. Many resale websites are based in other countries, and thousands of small sellers are hard to track. A rule that can't be enforced only punishes honest people.

   第二，這很難執行。很多轉售網站設在其他國家，成千上萬的小賣家也很難追蹤。一條無法執行的規定，只會懲罰誠實的人。

5. 05Problem 3: The Price Was Too Low

   Third, when resale prices are very high, it often means the original price was set below what the market would pay. The profit still exists. A ban just decides who gets it, and it's often not the artist.

   第三，轉售價格非常高，往往說明原價定得比市場願意支付的價格低。利潤依然存在。禁令只是決定由誰拿走這部分利潤，而拿走它的往往不是藝人。

6. 06A Better Approach

   So what would work better? Strong action against bots, lotteries that give every fan an equal chance, and presales for verified fan club members. These tackle the cause, not just the price.

   那麼，什麼辦法更有效呢？嚴厲打擊搶票機器人，用抽籤讓每個粉絲都有平等的機會，以及為經過認證的粉絲俱樂部會員提供優先購票。這些做法針對的是原因，而不只是價格。

7. 07The Honest Truth

   The honest truth is that when far more fans want to go than there are seats, someone will be disappointed. No rule can change that. We can only make the process fairer.

   說實話，當想去的粉絲遠遠多於座位數時，總會有人失望。任何規定都改變不了這一點。我們能做的，只是讓整個過程更公平。

8. 08Conclusion

   In conclusion, a ban on resale profits sounds fair, but in practice, it can push fans toward riskier deals. Let's fix how tickets are sold in the first place. Thank you.

   總之，禁止轉售牟利聽起來很公平，但在實際中，它可能會把粉絲推向風險更大的交易。我們應該從源頭上改進門票的銷售方式。謝謝大家。